At What The Gravel we offer two White Label Options in our Digital Gravel Franchise program.
What is a White Label Option, really?
Generally speaking, a white label solution allows you to use a company’s back-end, and put your own branding on the front-end or user side.
At What The Gravel, we do it slightly different.
Our White Label Option limits your design freedom to change our Logo so that it becomes relevant to your niche market offer. For example, if you live in Texas, chances are slim that you will see forest with snow-capped mountain peaks depicted in our Main logo. Instead, you will see transitions from lush, green, humid eastern forests and wetlands → fertile prairies and rolling hills → expansive open plains → stark, mountainous desert in the west. This extreme variety supports everything from swamps and pine forests to alpine-like peaks and Chihuahuan Desert.
Our White Label option therefore allows you to adapt our logo to suit your particular territory.
Each Franchisee’s exclusive territory therefore carries a unique identity, while maintaining the overall What The Gravel brand and culture.
About our White Label Stores
At What The Gravel, our e-Commerce Stores are pretty much like online shopping malls and we sell a variety of products related to Adventure Travel and the general WTG experiences.
The E-Commerce logo stands proud on each Marketplace, but it allows for local producers to open Shops inside the marketplace and manage their own supply chain. These shops do not have to carry the WTG Brand name and we allow limited theming of each shop to adapt to the brand-owner’s business identity.
Leave a reply if this is of interest to you.